Welcome to the second edition of Fly Paper. As Flying Cardboard's business associates and acquaintances, we bring you editorials, features, satire, business and technology tips, and expert perspectives on a monthly basis. We hope you will be entertained and educated.

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This month’s editorial is “Marquees: Are they effective marketing tools?” Feature article is “Hispanic American Central: Not a Junior High Dance.” In “Visual Essays,” we will be featuring Jamie Primakow. Check out our contribution article, “Auto Purchasing Tips from the Pros!” from Kathy Dugas. Considering purchasing a new camera? Be sure to read "Buying a Digital Camera."

Not all ideas, commentary, etc. are of Flying Cardboard's principles.

Marquees: Are they effective marketing tools?

I have to ask, do they even bring in the right clients? Ok, you’re probably asking what do marquees have to do with anything. Be patient with me, while I set the stage.

About two weeks ago, I passed an accountant’s office that I pass on my way to a favorite hiking spot. When I pass, I notice

the brick building and marquee out front and think, “What a prestigious looking place to work.” Every time, I can visualize a regal-looking man with little glasses barely on the tip of his nose. He sits behind his large desk punching buttons on an old adding machine doing someone’s taxes. However, the glamour completely left this last time I went by. (continue to story)

Technology Tips & Tricks Corner

Dear IT Guy,
I paid upwards of $5000 for a website. The web designer created a very cool flash website, with the latest technology, Flash. When I view my stats on my website, I cannot get an accurate count of hits per each page. How can I have my web designer set my website to have all the pages in my flash site counted? The demographics of my website help me to accurately project where my clients come from. — Flashy

Thank You!

Flying Cardboard would like to thank Pat Wolfe for inviting us to Eighty-Fifth Street Traveler's Club meeting. It was a wonderful evening. We learned much about Ireland and especially enjoyed the slide show of the churches and colorful doors. September 3-12, 2004, Eight-Fifth Street Traveler's Club will be escorting a small group (maximum of 20 guests) on a tour entitled: A Portrait of Italy. They will tour Venice, Florence, Romem Plus....Bolognia, Pisa, Sienna, San Gimignano, Assisi, Pompeii and Naples. Have a fun and safe trip! See you when you return.

Auto Purchasing Tips from the Pros!

Auto Brokers – Turning Stressful into Stress Free!

Welcome to the first in a series of articles that will discuss many issues you face when you purchase or lease a new or pre-owned vehicle.  Not knowing how to handle these issues can cost you a lot of money, a lot of time, and result in unnecessary frustration.  In future articles, I will discuss such issues as leasing versus purchasing, when to buy an extended warranty, when to buy new versus used, etc.  This article defines what an Auto Broker is and when to use one.
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